What strategies can qualitative researchers adopt to ensure the credibility of the study findings? Skip to main content. Search for this keyword. Positioning qualitative market research: Although there is no universally accepted terminology and criteria used to evaluate qualitative research, we have briefly outlined some of the strategies that can enhance the credibility of study findings. Long TJohnson M. Evid Based Nurs ; Are the terms reliability and validity relevant case study research reliability validity ensuring credibility in qualitative research?

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Critically appraising qualitative research. We use cookies to improve our service and to tailor our content and validiyt to you.

This article presents an argument for the case study method in marketing research, examining various criteria for judging the quality of the method and highlighting various techniques, which can be addressed to achieve objectivity, and rigorous and relevant information for planning to marketing case study research reliability validity.


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Issues of validity and reliability in qualitative research | Evidence-Based Nursing

Validity, trustworthiness and rigour: Forgot your user name or password? BMJ ; Showing of 24 extracted citations. Nurse Res ; 7: Read the full text or download the PDF: Riege Qualitative Market Research. Strategic management and the shudy of science: Engaging with other researchers to reduce research bias; 3.

Realism’s role among scientific paradigms in marketing research. PhilosophyMethodand Criteria Elizabeth C.

Log in via Institution. Enhancing the truthfulness, consistency, and transferability of a qualitative study: Adv Nurs Sci ; For further details please refer to the University Intellectual Property Policy.

Qualitative research is frequently criticised for lacking scientific rigour with poor justification of the methods adopted, lack of transparency in the analytical procedures and the findings being merely a collection of case study research reliability validity opinions subject to researcher bias. Demonstrating clarity in terms of thought processes during data analysis and subsequent interpretations 3.


The article provides guidelines for achieving high validity and reliability for each phase in case study research. From This Paper Figures, tables, results, connections, and topics extracted from this resarch. Register a new account?

Although the tests and measures used to establish the validity and reliability of quantitative research cannot be applied to qualitative research, there are ongoing debates about whether terms such as validity, reliability and generalisability are appropriate to reliahility qualitative research.